Nau Mai Rā

Nau Mai Rā is the first kaupapa Māori power company and has a vision to make power equality a reality in Aotearoa.

We started working with this tech startup team on a pro bono basis in early 2021, and secured and worked on an in depth investigative story on power poverty with Jehan Casinader for Stuff. This piece catapulted the business and multiple news pieces and primetime stories followed, which all helped to call Government and generators to the table. 

We then built a long-term communications strategy Step Into Your Power and developed a digital strategy for the team.

In 2022, we ideated, scripted and produced the viral Kia Tuakana campaign, which called on Aotearoa to #KiaTuakana across social media channels. The hero video gained over 360k views on Facebook alone.

We then became part of the core Nau Mai Rā team driving their growth strategy to welcome 10,000 whānau onto their waka. Nau Mai Rā co-founder Ezra Hirawani was named the Kiwibank Young New Zealander of the Year in 2022.

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