The Māia team in the office in Ponsonby, Auckland

The home of kaupapa-driven

communications in Aotearoa

Māia is an Auckland-based full-service agency, specialising in marketing communications strategies and campaign management.

Our Conscious Communication Framework is an award-winning formula that puts purpose at the forefront, and drives impact for changemakers across the motu.

Our purpose is to improve social outcomes and bring more diversity to our industry. What’s yours?

Let's kōrero

Pressie Awards
2024 - GOLD Diversity, Equity & Inclusion: Tāmaki Regeneration, ‘Step Into Your Place’
Pressie Awards
2024 - GOLD Diversity, Equity & Inclusion: Rare Disorders NZ, ‘#GlowUpShowUp
Pressie Awards
2024 - SILVER Non-profit: Rare Disorders NZ, ‘#GlowUpShowUp
Effie Awards
2024 - SILVER Diversity, Equity & Inclusion: Tāmaki Regeneration, ‘Step Into Your Place’
Pressie Awards
2022 – SILVER Diversity, Equity & Inclusion: Ngāti Kuri Hīkoito100
Effie Awards
2022 – SILVER Diversity, Equity & Inclusion: Ngāti Kuri Hīkoito100
PRINZ Awards
2023 – GOLD Government Relations and Public Affairs: MindTheGap
TVNZ Marketing Awards
2022 – FINALIST
Ngāti Kuri: HīkoiTo100
Māori Businesswomen's Awards
2023 – FINALIST MWDI Māori Business Women's Awards
Wellington Gold Awards
2022 – FINALIST: Emerging Gold Services

Our purpose-driven communications products

Picture your perfect day. Our tried and true communications products will help you fast-track your impact.

Conscious Communication Framework

The strategic communications plan and brand strategy for impatient impact leaders in Aotearoa who want a solid cause-led plan that will deliver the goods.

We craft strategies that are empathetic, direct, and deeply intentional. Our methods are grounded in wisdom and industry expertise.

The Māia team in developing strategies in their Ponsonby, Auckland office

Impact with Intention

The campaign management programme for changemakers in Aotearoa who need to raise the roof on a cause or kaupapa.

When we believe in something, we’re all in. We’ll fight for your cause with the passion of activists, the expertise of experienced professionals and the wairua of seasoned guides.

Learn more

Award-winning communications strategies

Māia operates at the intersection of four pou (pillars): kaupapa Māori, causes, arts, culture and better business. Each pou represents a unique area of our team’s mātauranga and passion. Read more in our client case studies.

Featured

WIPCE 2025

Read more →

OWN IT

Empowering Tāmaki whānau to step into their place.

Read more →

Jackson Owens

From Tūrangi to the Aotearoa Music Awards.

Read more →

MindTheGap

Tackling pay gaps in Aotearoa.

Read more →

Ngāti Kuri: #HīkoiTo100

Building iwi resilience through waiata.

Read more →

Nau Mai Rā

Making power equality a reality in Aotearoa.

Read more →

Our clients, our whānau

Rare Disorders NZ White Paper Launch 2024 at Parliament, with Chair James McGoram

Boh Runga performing Rocksteady at anniversary event

"Nei ra te mihi ki a koutou i to awhina i tenei kaupapa. Grateful for the support for my project, these stories and interviews are an awesome foundation for my next funding rounds."

Codi Wehi-Ngatai (Kia Whanake)
"What great results from another successful Rare Disorders Month campaign. It was a pleasure working with the Māia team again."

Rare Disorders NZ
"Māia has really lifted the profile of the kaupapa - we see the growth with each and every event and the most recent growth is in large part down to your efforts."

janda productions
"The team is buzzing, you've thought of everything and so much work has gone into it. We are so grateful!"

TupuOra
"Māia provided Rhythm and Vines with a fresh outlook as we planned our approach into our 21st festival. They provided a perfect platform for us to express our inner feelings of the brand and allow us to transform this into a comprehensive media and marketing campaign that helped us achieve record festival sales during a recession. The media support they provided was outstanding and we fully recommend Maia to brands wishing to set a new pathway in the future."

Rhythm and Vines
"This [impact report] is so cool to see – wow so much impact ."

Origin Roots Aotearoa
"You guys are incredible and the media coverage has been phenomenal. So thank you so much for all your hard mahi on this – can’t wait to carry on with the momentum next week. Ngā mihi nui."

Tāmaki Regeneration

Meet the Māia team

Mihi Blake

Ngāti Tūwharetoa, Ngai Tūhoe, Ngāti Maniapoto, Ngāti Awa
She/her
Founder / Managing Director
Georgina Ball

She/her
Communications Director
Phil Howling

He/him
Campaign Manager
Libbie Gillard

They/them
Communications Advisor
Sam Murphy-Dreaver

He/him
Communications Executive
Anna Douglas

Ngāti Kahungunu, Rangitāne, Ngāti Raukawa
She/her
Communications Advisor

Get to know us

@māiastudionz

At Māia, our kaupapa is to improve social outcomes through communications and bring more diversity to our industry. Last night, that purpose was recognised at the 2024 Pressie Awards.

The OWN IT Step Into Your Place campaign, for Tāmaki Regeneration

As a pakihi Māori, serving many kaupapa Māori, we know it can be hard to get time to leave the desk. While it's important to show up ā kanohi if you can, wairua matters too! If you can't get there ā tinana, swipe for ways you can tautoko the hīkoi mō

Whether you’re a changemaker, a purpose-led business, or a leader ready to leave a legacy, we’re here to help you fulfil your purpose. Are you ready to be māia?

The home of kaupapa-driven

communications in Aotearoa

Our purpose-driven communications products

Conscious Communication Framework

Impact with Intention

Award-winning communications strategies

"Nei ra te mihi ki a koutou i to awhina i tenei kaupapa. Grateful for the support for my project, these stories and interviews are an awesome foundation for my next funding rounds."

"What great results from another successful Rare Disorders Month campaign. It was a pleasure working with the Māia team again."

"Māia has really lifted the profile of the kaupapa - we see the growth with each and every event and the most recent growth is in large part down to your efforts."

"The team is buzzing, you've thought of everything and so much work has gone into it. We are so grateful!"

"This [impact report] is so cool to see – wow so much impact ."

"You guys are incredible and the media coverage has been phenomenal. So thank you so much for all your hard mahi on this – can’t wait to carry on with the momentum next week. Ngā mihi nui."

Mihi Blake

Georgina Ball

Phil Howling

Libbie Gillard

Sam Murphy-Dreaver

Anna Douglas

@māiastudionz

Let’s create impact together

Māia: Kaupapa-Driven Communications studio in Aotearoa

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