Rhythm & Vines
Endeavour Live has been the entertainment industry leader in the creation and production of pre-eminent live concert and events experiences across New Zealand for the past 20 years.
Māia began working with Endeavour in October 2022, when a partnership began with our digital and social media experts 10XL, to drive awareness and sales for the priority events. We delivered in excess of 800,000 in reach, 2,500,000 impressions, an average cost per acquisition of $6 and an average ROAS of 1,450%.
This began our relationship as the key communications partner for Rhythm and Vines 2023/2024. Māia developed the ‘Remix Strategy’, which aimed to reinvigorate the R&V ‘frenzy’ and build hype.
Following our sustained activity of proactive and reactive media relations, the ‘21 Shots’ festival memories campaign, and the development of Rhythm and Vines social responsibility policies, the festival completely sold out.
The campaign resulted in 149 pieces of earned media coverage with more than 5 million audience impressions in six months. Post-festival surveying showed strong awareness of The Haven wellness centre at 71%, and a 95% awareness of drug checking.
As expected in a festival environment, six separate operational risks arose and each were effectively mitigated by our team.
More than 24,000 revellers attended the festival, and brought more than $6 million into Gisborne’s local economy.
