The home of kaupapa-driven
communications in Aotearoa
Māia is an Auckland-based full-service agency, specialising in marketing communications strategies and campaign management.
Our Conscious Communication Framework is an award-winning formula that puts purpose at the forefront, and drives impact for changemakers across the motu.
Our purpose is to improve social outcomes and bring more diversity to our industry. What’s yours?
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![2024 Effie Award - Māia wins silver for Diversity, Equity & Inclusion]()
2024 - SILVER Diversity, Equity & Inclusion: Tāmaki Regeneration, ‘Step Into Your Place’
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![Pressie Awards New Zealand]()
2022 – SILVER Diversity, Equity & Inclusion: Ngāti Kuri Hīkoito100
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![Effies Awards New Zealand]()
2022 – SILVER Diversity, Equity & Inclusion: Ngāti Kuri Hīkoito100
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![PRINZ Awards]()
2023 – GOLD Government Relations and Public Affairs: MindTheGap
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![TVNZ Marketing Awards]()
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![Māori Businesswomen's Awards]()
2023 – FINALIST MWDI Māori Business Women's Awards
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![Wellington Gold Awards 2022]()
2022 – FINALIST: Emerging Gold Services
Our purpose-driven communications products
Picture your perfect day. Our tried and true communications products will help you fast-track your impact.
Conscious Communication Framework
The strategic communications plan and brand strategy for impatient impact leaders in Aotearoa who want a solid cause-led plan that will deliver the goods.
We craft strategies that are empathetic, direct, and deeply intentional. Our methods are grounded in wisdom and industry expertise.
Impact with Intention
The campaign management programme for changemakers in Aotearoa who need to raise the roof on a cause or kaupapa.
When we believe in something, we’re all in. We’ll fight for your cause with the passion of activists, the expertise of experienced professionals and the wairua of seasoned guides.
Our Services
conscious marketing & communications strategy
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brand story
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media buying & strategy
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media relations and publicity
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culture & diversity
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strategic campaign management
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editing / publication management
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artist promotion
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communications coaching
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crisis communication and management
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conscious marketing & communications strategy • brand story • media buying & strategy • media relations and publicity • culture & diversity • strategic campaign management • editing / publication management • artist promotion • communications coaching • crisis communication and management •
Award-winning communications strategies
Māia operates at the intersection of four pou (pillars): kaupapa Māori, causes, arts, culture and better business. Each pou represents a unique area of our team’s mātauranga and passion. Read more in our client case studies.
Our clients, our whānau
Meet the Māia team
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Mihi Blake
Ngāti Tūwharetoa, Ngai Tūhoe, Ngāti Maniapoto, Ngāti Awa
She/her
Founder / Managing Director
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Noenoe Barclay-Kerr
Waikato, Ngāti Māhuta, Ngāti Pūkenga, Ngāti Raukawa, Ngāti Māhanga
She/her
Senior Communications Manager / Kaihautū - Pou Ahurea Māori
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Tilly van Eeden
She/her
Senior Communications Manager
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Makere Carroll
Ngāti Tūwharetoa, Ngāti Kahu
She/her
Senior Communications Manager - Pou Ahurea Māori
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Georgina Ball
She/her
Communications Director
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Phil Howling
He/him
Campaign Manager
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Awanui Ririnui-Ryan
Ngāpuhi, Ngāti Wai, Ngāi Te Rangi, Ngāti Ranginui, Te Ātihaunui-a-Pāpārangi
She/her
Junior Communications Advisor – Pou Ahurea Māori
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Libbie Gillard
They/them
Communications Advisor
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Mary-Kate Coles
She/her
Studio Manager
Read all about it
We believe in the power of storytelling and the importance of sharing knowledge. Our blog is your go-to space to stay informed and inspired in the world of conscious communication.
Our Values
Māia
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Kaupapa Māori
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Embrace discomfort
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Diversity
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Go with your gut
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Craft
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Māia • Kaupapa Māori • Embrace discomfort • Diversity • Go with your gut • Craft •
@māiastudionz
Whether you’re a changemaker, a purpose-led business, or a leader ready to leave a legacy, we’re here to help you fulfil your purpose. Are you ready to be māia?